This is genious! Let's spread the word together with the attitude.
Cheeky as I am I've copied the summary below, because it describes it so well. (Courtesy of lagomdesign.co.uk)
Pureprint© environmental print technology, a guaranteed, low carbon, low waste, independently audited process that reduces the environmental impact of the printing process available only from Pureprint Group. The system guarantees products manufactured to the most exacting environmental standards with work being produced by a cleaner, greener technology of direct benefit to the environment. Pureprint is one of the first British products to be named as a Millennium Product and is your guarantee that all our paper products will be produced to the highest environmental standards.
– No harmful isopropyl alcohol (IPA) used in the printing process
– Vegetable oil based inks
– Recycling of press room solvents
– Biodegradable laminate made from natural materials
– No film or film processing chemicals used
– Electricity generated from renewable sources
– Benign waterbased coating made from inert materials
– 98% of dry waste is diverted from landfill
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